Pinsa is a kind of pizza originally from Romana in Italia that requires a special kind of cooking. The pinsa has a specific oval form and offers very colourful and tasty ingredients. Both of the owners are Italians and had the desire to express how qualitative, gourmet, fine and authentic these Pinsa are. The design is slightly masculine oriented in order to highlight the serious aspect of this beautiful product and in order to break the idea of cheap & fast food often enerated with Pizza trucks.
For this project, Natch Studio was asked to design the logotype, the menus and the dessert package for this new Italian franchise.